Setting Optimal Prices

Assessing and managing customer demand across the enterprise is central to planning resources and achieving optimal pricing. International events have a significant influence on travel demand and customer willingness to pay, making data evaluation essential for transport and hospitality sectors. VIA Software replaced a spreadsheet-based system with a custom web application, enabling global offices to input event data into a centralized database for enterprise-wide evaluation. The solution automatically categorizes events by relevance through historical yield analysis and integrates with existing IT systems.